AGE DEFENSE SERUM is an active serum that fights expression lines and wrinkles, decreasing their depth and length and improving the skin tone and texture giving it softness and improved elasticity.   AFTER-SHAVE BALM is a lightweight texture, softening and soothing balm to be used after shaving.

BE FIRST is a simple, effective line formulated to provide the answer to a growing demand for good quality daily treatment of masculine skin. The focus is on soothing, hydrating, strengthening and achieving an anti-aging effect with a blend of active ingredients that is especially suited to the fulfill the needs posed by men’s skin.

Active Ingredients: plant extracts such as the Indian Lotus, Aloe Vera, Chamomile, Arnica, Calendula, Green Tea, Magnolia; Sweet Almond and Olive oils, Hexapeptides and more.

BE FIRST products will show:

• A tighter and more toned skin texture with less visible aging signs especially in the area of the eyes and neck.
• A moisturized and balanced skin with no after-shaving irritations and environmental stress.
• The skin looks younger and more energized and is pleasant to the touch.